Pat Towersey / Hurley
Growing up in Newport Beach, Pat Towersey would ride his red Schwinn cruiser to the beach almost every day from fifth grade until he got his license. If you weren’t familiar with his deep ties to the sport, it would be easy to take “Punker Pat,” a moniker that’s stuck through the years, for just another local surfer. But the kid who rode his first wave at age 9 in San Onofre has a well-developed presence in the sport; he’s been sponsored or an ambassador for just about every big-name homegrown brand, and his career has taken him to waves in Indonesia, Sardinia, Tavarua, Spain, Australia and Costa Rica.
As a young surfer growing up in Newport Heights, Pat Towersey, who has been named “one of the best-known and well-liked surfers on the Southern California coast” by Billabong, rode professionally throughout his teen years. At age 12, he was sponsored by Volcom and began competing in surfing competitions and appearing in advertisements for the brand. In 2005, Billabong signed the surfer to a multi-year contract as a sponsored rider, and after a partnership with RVCA, Pat found his current spot as an ambassador for surfing powerhouse, Hurley.
Hurley was founded by Bob Hurley, a seasoned veteran in the surfing community, who began his career in business with Hurley Surfboards in 1978. After abundant success with the surfboard company, he acquired the Billabong USA license and helped Billabong take ahold of a huge market share in the United States retail space. Billabong USA ended up generating over $60 million in 1997 with the help of Bob Hurley at the helm of surfwear.
In 1998, Bob Hurley decided not to continue his partnership with Billabong and launched Hurley International as a clothing brand for men, women and children. The company is headquartered in Costa Mesa, California. Since 2002, Hurley has been owned by Nike, Inc.